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13 Steps to Rank Higher on Google
As Google Maps business listings contain a link to your website and nearly 60% of Google searches occur on mobile devices, having a responsive website goes without saying. To boost your local positions, enrich your website with local keywords. These are the keywords that let Google see your relevance to a certain location. In this guide, I’ll walk you through the fundamentals of Google Maps SEO—why it matters, how it works, and what you can do to get ahead of the competition.
Reveal any company’s website traffic
Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. For how to rank higher on Google, you first need to optimize your website page with relevant keywords. Internal linking is the process of adding links to web pages that lead to other pages on the same website.
So you’d have site.com/tools/tool-one, site.com/tools/tool-two, and so on. Then do the same with resources, blog categories, and anything else you publish on your website. By creating a clear hierarchy, your site is easier to navigate and easier to rank. Some posts are low on page one or are still on page two of the SERPs.
Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1).
Over-Optimization: Titles, URLs, Stuffing, and Links
- Regular maintenance ensures that your data remains accurate, relevant, and useful.
- To verify that the markup was added correctly, use Google’s Structured Data Testing tool.
- To rank higher on Google, you must combine strategic planning, quality content creation, technical optimization, and continuous monitoring.
- Getting Google Sheets to work offline can feel like unlocking a secret level in your favorite game.
- To get started, you add the keywords that you want to track to the tool.
Overall, Semrush is a powerful tool for checking your SEO Anomaly SEO rankings in Google. If you want to make the most of everything the solution offers, you must sign up for a paid plan. Semrush does come with a free version, but it limits the amount of data you can access.
Marketing Tips
Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. We’d love to help you put together an advertising strategy that will help you get the results you need. Your keyword strategy is at the heart of ranking well on the Google SERP.
Imagine this – A user is using Google Search with your target keyword. They see your web page on the Google Search Results Page and click on it. Shortly after, they either leave your web page or return back to the search. This type of interaction is counted as a “bounce” and increases your bounce rate. In this case, an increase in bounce rate is bad – and to Google, it means more people are leaving your site unsatisfied.